BetMGM debuts enhanced platform with faster execution, live same-game parlays and new “Make It Legendary” campaign
Jersey City, NJ (Sept. 4, 2025) – As the 2025 football season kicks off, BetMGM is redefining the fan experience — both online and at retail sportsbooks nationwide — with a bold brand refresh, cutting-edge product innovations, engaging promotions and renewed partnerships with the Detroit Lions and Pittsburgh Steelers.
“From the moment you open the BetMGM app and see our sleek new features to when you place a parlay or Second Chance bet, every interaction will feel seamless, rewarding and premium,” said Matt Prevost, Chief Revenue Officer, BetMGM. “With the return of football, we’re bringing our ‘Make It Legendary’ brand promise to life — delivering experiences that go beyond betting to celebrate the thrill of BetMGM.”
- Innovative Product Enhancements: BetMGM is rolling out its fastest, most intuitive and rewarding app experience to date. The enhanced user experience features a sleek new look with dark theme, new parlay builders, live same-game parlay, live bet tracking for Apple users and a redesigned rewards dashboard.
- Sophisticated Brand Refresh: BetMGM enters football season with a refined identity, marking its first major corporate brand repositioning. Developed with award-winning creative agency Highdive, the “Make It Legendary” campaign showcases BetMGM’s entertainment ecosystem — one that unlocks a world of elevated experiences and exceptional hospitality. The cinematic campaign stars EMMY® Award and Golden Globe Award-winning actor Jon Hamm, whose charisma captures the brand’s sophistication and excitement. The first of six commercials will premiere nationally during the season opener.
- Team Partnerships: BetMGM is extending its partnerships with the Detroit Lions and Pittsburgh Steelers with multi-year deals. The renewed agreements include premium hospitality offerings, unforgettable fan experiences, co-branded content, in-game activations and exclusive promotions. As part of the Lions extension, BetMGM will also expand its marketing rights into Ontario, Canada for the first time. With 11 professional football team partnerships, BetMGM continues to lead the industry.
- Featured Promotions: Following a successful debut, BetMGM will once again offer its signature Second Chance promotion for football fans. The first-of-its-kind offer provides refunds as withdrawable cash on straight bets placed on a player to score the first touchdown — if the selected player scores the second touchdown instead, the original wager is refunded. (Offer not available in ON, PA and PR. Second Chance is paid via withdrawable unrestricted funds). BetMGM is also continuing its First Bet Offer, giving eligible players up to $1,500 in bonus bets if their initial wager doesn’t win. (Offer not available in ON, MI, NY, NJ, NV, PA, PR and WV. Bonus bets are non-withdrawable and expire in seven days.)
- Team-branded Casino Games: BetMGM brings fans closer to the game with a robust collection of co-branded casino titles. BetMGM Casino currently features nearly 20 team- and league-branded football games, depending on jurisdiction, with more scheduled to join the roster throughout the season. The following titles are set to launch exclusively at BetMGM Casino as part of official team partnerships:
- Detroit Lions: Motor City Slingo, Gridiron Goal
- Philadelphia Eagles: Broad Street Blackjack, Big Kick Lucky Tap, Philly Slingo, Philly Slots, Broad Street Roulette
- Pittsburgh Steelers: Steel City Slingo
- Responsible Gambling Commitment: BetMGM is amplifying its commitment to responsible gambling through the continued integration of GameSense® messaging at select stadiums. Developed by the British Columbia Lottery Corporation and licensed to MGM Resorts in 2017, GameSense is an industry-leading program that promotes positive, transparent and proactive engagement around responsible play. This season, GameSense messaging will be featured at 10 stadiums nationwide.
BetMGM currently operates in 29 markets with mobile and retail offerings. The BetMGM Sportsbook app is accessible on both iOS and Android, as well as via desktop at www.betmgm.com.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM’s mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM’s already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
For more information on BetMGM, follow @BetMGM on X.
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About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain’s U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgminc.com.
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International’s public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “expects,” “could,” “may,” “will,” “should,” “seeks,” “likely,” “intends,” “plans,” “pro forma,” “projects,” “estimates” or “anticipates” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management’s current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM’s expectations its product innovations, promotions and partnerships. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results or events to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that the innovations, promotions and partnerships described herein are not implemented or are not implemented in the manner described herein; BetMGM’s ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM’s ability to manage growth and access the capital needed to support its growth plans; BetMGM’s ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International’s Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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The content provided in this blog is intended for entertainment purposes only. All views and opinions expressed are the authors and reflect their individual perspectives on sports, betting, and related topics. This content should not be considered professional betting advice or the official views of BetMGM LLC. Please gamble responsibly. If you or someone you know is experiencing issues related to gambling, seek help from a licensed health professional. This blog is not liable for any losses, damages, or consequences resulting from betting activities.
